Originally posted on Medium on 07/02/2018.
Alexa on Love.
Alexa may not be romantic — but she may one day be the key to finding love.
Or may she?
Last year, online dating site Match.com released two Facebook Messenger bots in Europe, called Lara and Tom — both designed to use hard data to help subscribers find suitable romantic matches. To start, the bots help you either create a new profile or connect an existing one. After a series of questions to help identify your ideal romantic partner, they go to work, scanning numerous profiles to find potential matches based on hobbies, astrological signs and other criteria. The more you engage with the bots, the more they learn about you and how you experience the romantic world.
Match.com uses Google’s speech recognition API to allow users to speak directly to the bots, but the bulk of the experience is still predominantly text-based.
For now.
This got me thinking: what if someone created a voice-based dating app? An app that would require singles and matches to interact, initially, through voice? You’re probably thinking: “Why, that’s called a phone!” Not quite. Unless you’ve met a romantic interest face to face, chances are that your first interactions were via text.
Text can be altered a million times before your recipient ever sees it. In fact, you can even pay someone to write your messages for you. There is a growing demand for virtual dating assistants like Vida: professional ghostwriters who impersonate you to (supposedly) increase your chances of finding a suitable match, which introduces a whole new level of catfishing.
Furthermore, people who have visual or physical impairments can find themselves disenfranchised by text-based dating platforms that do not regard their needs.
While text can help us conceal our intentions, the same cannot be said for voice. This is because voice is a powerful conveyor of emotion, as “speakers are less likely to be able to alter their tone to disguise their feelings…” (Michael Kraus, Professor of Organizational Behavior, 2017 Yale Insights). Think about the waver you can hear in a close friend’s voice as they fib to you. Our voices bring out the most authentic version of ourselves, in spite of mighty efforts on our part to shape them to meet an ideal self that we want to present.
This idea is not new: The Waving app, like Tinder, allows you to swipe left and right, but not as a reaction to photos or canned profile text. Rather, you are swiping voice messages. While Waving is introducing voice into the world of dating, the app does fall a bit short when it comes to execution. For starters, you are still heavily dependent on your mobile device, and the voice interaction stops at the introduction level — pushing the conversation back to text like any other dating site.
So what would it take to build a powerful voice-based dating app? In my mind, this would require Match’s data powers combined with the conversational savviness of Alexa, with an added twist — the ability to assess a person’s personality by their voice.
At a high level, most interactions would take place via voice. For example, as a user, you would establish your profile, complete with your desired criteria and voice introduction. The algorithm would assess your criteria and your speech patterns (pitch, resonance, temperature, verbiage, etc.) and make certain assumptions about you. It would do the same for everyone else on the system.
By the time Alexa suggests a connection, that person’s complete personality has already been vetted and (in theory) matched to yours. If you decline that person’s voice introduction, Alexa will attempt to learn why, and may ask you what turned you off. If you elect to proceed, the channels of communication are opened, and you can continue to engage via voice.
While this is not a fully-fleshed out design idea by any means, it does bring a couple of questions to mind. For one, will Alexa ever be able to understand who we are based entirely on our data and our voices? If so, could she ever know us better than ourselves? Perhaps even to the point of matching us with the right person?
After all, there is some hope. While the long-term impact of online dating on society is still widely debated — researchers have “found some evidence that married couples who meet online have lower rates of marital breakup,” than those who meet in more traditional ways (MIT Technology Review, 2017).
Could Alexa impact these odds?
But, do we even want Alexa to play such a significant part in our lives? Do we want an AI to engineer human connection?
Obviously there are more questions than answers, but regardless of how we feel about the role of AI in our lives, they’re here to stay — for better or for worse.